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# Accor to prepare sale of Hotel Invest division - Laurent Picheral named COO
- URL: https://hospitality.pro/accor-prepare-sale-hotel-invest-division-laurent-picheral-named-coo/
- Published: 2017-02-03T16:30:51.000Z
- Updated: 2021-02-13T05:37:41.000Z
- Author: Carsten Hennig
- Tags: Hospitality Industry News, accor, leadership, News, #wordpress, #Import 2026-04-16 12:15

*Paris – 03 February 2017 –* 

1 Laurent Picheral

Europe hotel firm number one, Accor is to sell its Hotel Invest division with a market volume of 6.6 bn Euro. To prepare the so-called ‚Booster‘ project, Laurent Picheral was announced as COO and deputy CEO; his role as managing director of Accor’s activities in Germany will remain.

New CEO Hotel Services Central & Eastern Europe for Accor is now Jacques Dessors. The organization of the executive committee is documented here – http://www.accorhotels-group.com/en/group/organization/executive-committee.html

For sale of the majority of Hotel Invest, Accor has entered into discussions with several potential investors with a confirmed objective to close the operation by early summer 2017\. This valuation of the Hotel Invest owned and leased properties excluding Orbis hotels in Poland is €6.6bn, i.e. a slight increase vs. the €6.5bn expected year-end value disclosed last October 5th.