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# Aloft set for Durham, North Carolina
- URL: https://hospitality.pro/aloft-set-for-durham-north-carolina/
- Published: 2015-10-08T04:37:46.000Z
- Updated: 2015-10-08T04:37:46.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Brand Development, Hotel Development, News, #wordpress, #Import 2026-04-16 12:15

Starwood launches its fast-growing Aloft brand in Durham, North Carolina.  
Aloft Durham Downtown boasts a prime location within a new mixed-use complex in the recently revitalised American Tobacco Historic District.  
Designed for the ?hyper-connected global traveller?, the newly constructed Aloft hotel features 134 loft-like rooms, ?tech forward innovation and a buzzing social atmosphere?.