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# Best Western launches new brand
- URL: https://hospitality.pro/best-western-launches-new-brand/
- Published: 2015-10-02T05:20:27.000Z
- Updated: 2015-10-02T05:20:27.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Brand Development, Hotel Development, News, #wordpress, #Import 2026-04-16 12:15

Best Western Hotels & Resorts announces the launch of its seventh brand GLo, described as ?a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travellers who expect the best in value, design and comfort.?  
?We looked at the segmentation of boutique hotels and realised GLo would fill a void because of the lack of a boutique product in the broad midscale segment,? says David Kong, president and CEO Best Western Hotels & Resorts.  
?Developers are expressing interest in a boutique brand for secondary markets with a high density population. With the demand to build a hotel product that is fresh, chic and contemporary, we see tremendous opportunity for GLo to change the development landscape in the midscale segment.?