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# Choice best for people and culture
- URL: https://hospitality.pro/choice-best-for-people-and-culture/
- Published: 2016-02-29T02:16:11.000Z
- Updated: 2016-03-01T03:05:15.000Z
- Author: Holedo
- Tags: Awards and Recognition, Hospitality Industry News, News, #wordpress, #Import 2026-04-16 12:15

Choice Hotels Asia-Pac, one of Australasia’s largest and fastest growing hotel franchisors, won Best People & Culture at the 2016 IQPC Contact Centre Awards held recently on the Gold Coast, Queensland.  
Awarded to Choice Hotels Asia-Pac in recognition of its recruitment and retention programme in its contact centre and focus on customer service, teamwork and cooperation, communication and personal development.  
Clare Rudland, Manager Asia-Pac Contact Centre, accepting the award on behalf of Choice Hotels Asia-Pac, said, “The team is thrilled to be recognised for the great culture and the service we deliver to our customers, partners and hotel guests. The award is a reflection of everyone’s hard work and Choice Hotels Asia-Pac’s commitment to customer service.”  
The Contact Centre Awards identify excellence in customer service and workplace culture. A key to the company’s success was partnering with JustMums, a specialised recruitment company that allowed Choice Hotels Asia-Pac to hire incredibly skilled workers for a few hours at a time. Recruiting parents returning to the workforce gives employees and Choice Hotels Asia-Pac the flexibility required to work around unique family situations and maintain a high-performing call centre.