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# Crowne Plaza Antwerp starts using Get Into More for optimizing Meeting & Events revenue
- URL: https://hospitality.pro/crowne-plaza-antwerp-starts-using-get-optimizing-meeting-events-revenue/
- Published: 2017-12-04T14:51:11.000Z
- Updated: 2021-02-03T21:53:14.000Z
- Author: Carsten Hennig
- Tags: Hospitality Industry News, Technology, hotel, #wordpress, #Import 2026-04-16 12:15

*Antwerp, Belgium – 4 December 2017 –* 
Crowne Plaza Antwerp has started using a new M&E intelligence tool. This enables the commercial teams to visualize key revenue performance information. As a result, both strategical and day-to-day decision making can be done in an efficient and professional way, optimizing Meeting and Events- and group business.

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Get Into More integrates with the Oracle Opera PMS solution. Crowne Plaza Antwerp is using a daily updated version of this new M&E tool. Based on the business intelligence shown in dashboards the management and commercial teams of the hotel can base their forecasts and tactics through:

- Demand Calendar
- Lead time analysis
- Meeting room occupancy

Vincent Jacobs, Director of Sales at Crowne Plaza Antwerp: “It used to take us a lot of time to manually generate reports about M&E figures. As a result, we did not always have day-to-day accurate data available. Get Into More automates this process for us, without any manual work we get accurate information presented in a detailed but easy to use dashboard.”