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# Direct bookings commission-free for luxury hotels - Greatesthotels.com launched
- URL: https://hospitality.pro/direct-bookings-commission-free-luxury-hotels-greatesthotels-com-launched/
- Published: 2016-12-02T01:00:49.000Z
- Updated: 2016-12-01T21:55:34.000Z
- Author: Carsten Hennig
- Tags: Hospitality Industry News, Technology, #wordpress, #Import 2026-04-16 12:15

*Naples, Florida – 2 December 2016*  
1Travelers seeking luxury accommodations can now find exclusive amenities at exceptional hotels at www.GreatestHotels.com. After two years in development and one year in beta, GreatestHotels.com is now live and its hotel membership includes world-class independent hotels and mega brands. The site provides an alternative to the huge online travel agents (OTAs) such as Expedia, Priceline and now Google, for savvy hotel guests. Hotel members never pay commissions, instead they pay a nominal monthly subscription fee, exponentially less than the cost of OTA commissions, allowing them to be very competitive on rates and generous on amenities.

The parent company is Greatest Hotels Group Inc. and founder and company chairman and CEO Dwight Gould, is a hospitality and marketing expert and entrepreneur. “If we can help our member clients move one point of rooms business from the OTAs to a Greatest Hotels direct booking, members can realize a minimum of 3% profit growth straight to their bottom line,” says Gould. “The site’s added value is in its ability to drive discerning prospects to member hotels, where they have the best chance of becoming a loyal hotel guest.” Recent studies\* show that direct bookings are on average 18% more profitable than those through an online travel agent, and that the most efficient sale is a repeat sale.

Benefits to Hotels:  
No Commissions—Greater Margins  
Control of the Rate, Guest Relationship and Data—Efficient Retention  
Highly Qualified Prospect Development—Efficient Conversion  
High Lifetime-Value Guests—Loyalty Program Prospects  
Nominal Subscription—Higher Profits

Benefits to Guests:  
Personal Relationship—Persons, not Confirmation Numbers  
Superior Recognition—Exclusive Amenities for Valued Guests  
Being in Control—Creating Exceptional Experiences