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# Element hotel signed for Northwest China
- URL: https://hospitality.pro/element-hotel-signed-for-northwest-china/
- Published: 2016-01-25T02:37:22.000Z
- Updated: 2016-01-29T02:43:48.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Sustainability, Brand Development, Hotel Development, News, #wordpress, #Import 2026-04-16 12:15

Starwood will debut its eco-wise Element brand hotel in Yinchuan – the capital city of Ningxia Hui Autonomous Region in northwest China.  
Slated to open in early 2021, the opening of the 200-room Element Yinchuan Binhe marks Starwood’s entry into Yinchuan.  
Brian McGuinness, senior vice president, specialty select brands for Starwood, said: “With the growing importance of sustainable development in China and the increasing trend of guests seeking eco-conscious alternatives, Element is well-positioned to meet the demand with its sustainable programming and nature-inspired room offerings designed to fuel a life of balance while on the road.”  
Starwood plans to open three additional Element hotels within the next four years across Greater China: Element Sanya Haitang Bay in Sanya; Element Tianjin Beichen in Tianjin; and Element Chongli in Zhangjiakou.