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# Guests getting more eco-savvy
- URL: https://hospitality.pro/guests-getting-more-eco-savvy/
- Published: 2015-06-22T08:17:55.000Z
- Updated: 2015-06-24T03:48:48.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Education and Learning, News, #wordpress, #Import 2026-04-16 12:15

### Sustainability and eco friendly travel high on traveller’s list.

Over half (52%) of global travelers are likely to choose a destination based on its social or environmental impact, according to a Booking.com survey of 32,000 travellers across 16 countries.

While only 10% of respondents took a traditional sustainable trip in 2014 (defined as an eco-tour, a volunteering trip, a farm stay, a camping trip or a trip to learn about new cultures), 2015 sees the majority of global travellers being influenced by an intention to reduce their environmental impact or to ensure that their tourism has a positive impact on the local community, when evaluating vacation destinations.

Key findings:

\* Brazilian respondents were most interested in sustainable travel, with 74% reporting that they would be likely to base a decision on these concerns;

\* At the other end of the spectrum, only 36% of Danish respondents and 39% of Dutch respondents said their plans would be influenced by their potential social or environmental impact;

\* Australians (59%) and Americans (53%) were also among the world’s top sustainable travel intenders;

But while expressing the desire to travel more sustainably, respondents were not prepared to forgo luxury while reducing their carbon footprint.

Compared to other respondents, aspiring sustainable travellers were:

\* 50% more likely to intend to book more luxury accommodations in 2015 than they did in 2014

\* Three times as likely to plan to stay in more ‘green’ accommodations in 2015 than they did in 2014

Booking.com says his combined interest in luxury and green stays creates a unique opportunity for accommodations to woo these travelers by offering high-end comfort paired with an eco sensibility.