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# Hilton launches Africa Growth Initiative - Expeted to add 100 properties to its portfolio over the next five years
- URL: https://hospitality.pro/hilton-launches-africa-growth-initiative-expeted-add-100-properties-portfolio-next-five-years/
- Published: 2017-10-05T17:54:38.000Z
- Updated: 2021-02-10T18:53:24.000Z
- Author: Carsten Hennig
- Tags: Hospitality Industry News, Hilton, hotels, News, #wordpress, #Import 2026-04-16 12:15

*McLean, Virginia – 5 October 2017 –* 
Hilton has committed a total of $50 million over the next five years towards the Hilton Africa Growth Initiative to support the continued expansion of its Sub-Saharan African portfolio. 

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These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton and the recently launched Curio Collection by Hilton.

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These hotels will receive all the benefits associated with Hilton’s industry-leading brand proposition and world-class commercial platforms. Guests will also be able to take advantage of Hilton’s innovative technology platforms such as online check-in and the ability to choose individual rooms when booking via the Hilton Honors App.