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# Holland America Line Leverages Microsoft Tags to Create an Engaging Smartphone Video Experience with Social Sharing Features
- URL: https://hospitality.pro/holland-america-line-leverages-microsoft-tags-to-create-an-engaging-smartphone-video-experience-with-social-sharing-features/
- Published: 2011-03-16T12:00:00.000Z
- Updated: 2012-10-11T17:13:46.000Z
- Author: H L
- Tags: Hospitality Industry News, News, Tourism News, #wordpress, #Import 2026-04-16 12:15

Seattle, Wash., March 16, 2011 – Holland America Line has launched an innovative new marketing campaign that incorporates Microsoft Tag 2D bar code technology to connect its print advertising to more information about cruise options and onboard amenities via a web-based interactive experience. The smartphone campaign is designed to encourage consumer engagement and social sharing of Holland America brand content.