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# HR Branding: How Human Resources Can Learn from Product and Service Branding to Improve Attraction, Selection, and Retention
- URL: https://hospitality.pro/hr-branding-how-human-resources-can-learn-from-product-and-service-branding-to-improve-attraction-selection-and-retention-2/
- Published: 2012-10-22T14:30:00.000Z
- Updated: 2012-10-22T14:30:00.000Z
- Author: H L
- Tags: Hospitality Industry News, News, The International Hotel School, #wordpress, #Import 2026-04-16 12:15

By Derrick Kim on 22 Oct 2012, 14:30, Cornell University School of Hotel Administration Brand equity and human capital are two critical assets that support a firm?s short-term stability and long-term success. While businesses have recognized the…

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