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# HSMAI starts Europe Mentor Programme
- URL: https://hospitality.pro/hsmai-starts-europe-mentor-programme/
- Published: 2016-06-29T15:46:32.000Z
- Updated: 2016-08-16T08:10:12.000Z
- Author: Carsten Hennig
- Tags: Hospitality Industry News, leadership, News, #wordpress, #Import 2026-04-16 12:15

HSMAI Region Europe announce the mentors of the HSMAI Region Europe Mentor Programme. Ingunn Hofseth, president & CEO, said: “We are happy and proud to announce that many of our very experienced and knowledgeable members have shown their interest in becoming a mentor in order to share their knowledge and give back to the industry.”

1

Whether our position is national, pan-European or global, in order to be successful and stay on top of the game we have to know what’s going on in the world. The changes in the industry are rapid, the market is demanding – and therefore it is more important than ever to be updated and to understand different leadership styles in order to succeed. All the mentors of our Mentor Programme have international work experience which we believe will greatly benefit the mentees. The programme is aimed at all ages and levels in the Hospitality Industry.

Each mentor will have one mentee. If you are interested in having a mentor, please fill out the application form you find here: 1

If a mentor gets many applications, HSMAI Region Europe will select the mentee together with the mentor. This programme will start in the end of September.

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HSMAI Region Europe is proud to introduce the following high level professionals as our first group of Mentors:

**Richard Biggs**  
Senior Vice President – Revenue Optimisation & Distribution  
Carlson Rezidor Hotel Group  
Specialties: Yield Management, Revenue Analysis, Revenue Management and Revenue Optimisation, Distribution

**Augustin Cacot**  
Director of Customer Success EMEA  
Duetto  
Specialties: Pricing, Distribution, Revenue Management, Analytics, Management, Conflict Management

**Janel Clark**  
Head of Consultancy & Education  
SnapShot  
Specialties: Training and Presenting, Market knowledge and experience, Revenue Management, Distribution, Communication

**Ralf Denke**  
Vice President e-Business  
Steigenberger Hotel Group  
Specialties: Online Marketing Technologies and Instruments, Campaign Creation and Execution, Agile Project Management and Project Management Software, e-Distribution, Market Trends in Digital Transformation.

**Kai Holmberg**  
Partner  
Digital Marketing Company Unfold  
Specialties: Strategic Business Development, Turnaround Management, e-Commerce, Management Consulting

**Juliet Howie**  
Global Director Strategic Accounts  
NH Hotels  
Specialties: Sales Strategy, Value Sales Process, Visionary Leadership, Development of teams and talent match, Managing Partnerships

**Michael A. Leven**  
Chief Executive Officer  
Georgia Aquarium  
Specialties: Leadership, Mentoring

**Brita Moosmann**  
Managing Director Germany and UK  
HotelPartner Yield Management  
Specialties: Yield (Revenue) Management, F&B Revenue Management, Menu-Engineering, Green Menu-Engineering

**Åsa Murphy**  
Owner & CEO  
BizStrat  
Specialties: E-commerce, Digital Strategies, Travel and Hospitality Distribution, Digital Marketing, Strategic Business Development, Change Management, Revenue Management, Total Profit Management, Market Management

**Christopher Robinson**  
Senior Manager Global eCommerce & Digital Services – Europe  
Marriott International  
Specialties: e-Commerce, Digital Marketing, Digital Strategies, Digital Activation of pre-opening hotels, Reporting and Analytics for Digital Performance

**Stan van Roij**  
Managing Director EasyRMS  
Infor  
Specialties: Revenue Strategy, Pricing, Commercial & Overall Leadership

**Terri Scriven**  
Industry Head of Hospitality  
Google  
Specialties: Digital Strategy, Digital Marketing, Online Advertising, Relationship Management, Programme Management, Operational Effectiveness, Corporate Growth Strategy, Strategy Execution

**Morten Torp**  
Director of Sales and Marketing  
Avis & Budget  
Specialties: Talent Management, Business Strategy, Business Development, Change Management, Leadership

**Paul van Meerendonk**  
Director Global Advisory Services  
IDeaS  
Specialties: Strategy, Pricing, Leadership, Consulting, Analytics, Training, Forecasting.