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# New Hilton brand breaks ground 
- URL: https://hospitality.pro/new-hilton-brand-breaks-ground/
- Published: 2016-03-18T02:27:47.000Z
- Updated: 2016-08-16T08:17:00.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Brand Development, Hilton Worldwide, Hotel Development, News, #wordpress, #Import 2026-04-16 12:15

by Hilton

Hilton Worldwide has broken ground on its first Tru by Hilton property located in McDonough, Georgia, United States.  
The celebration marked the fastest “brand announcement to ground-breaking” in Hilton history – less than eight weeks after Tru’s public debut.  
The 98-room, four-storey hotel is expected to be completed in summer of 2017.  
“Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Atlanta market,” said Alexandra Jaritz, global head for Tru by Hilton.  
“At its core, Tru is value-engineered to provide guests with a contemporary, consistent and fresh experience in an affordable way, while at the same time being operationally efficient to our owners.”