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# Planet Hollywood launches hotel brand
- URL: https://hospitality.pro/planet-hollywood-launches-hotel-brand/
- Published: 2016-05-26T03:49:45.000Z
- Updated: 2016-05-26T03:49:45.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Brand Development, Hotel Development, New Products & Services, News, #wordpress, #Import 2026-04-16 12:15

Planet Hollywood International is expanding its lodging division with its luxury brand – ph Premiere.  
The brand will debut with the flagship ph Premiere Resort-Residences Orlando, with 547 rooms. “We are bringing the sophistication of Manhattan, glamour of Hollywood, passion of Miami and excitement of Las Vegas to Orlando,” said Planet Hollywood International founder and Chairman Robert Earl.