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# Preferred Hotels marks milestones
- URL: https://hospitality.pro/preferred-hotels-marks-milestones/
- Published: 2016-02-01T05:51:05.000Z
- Updated: 2016-02-01T05:51:05.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Brand Development, Earnings Dividends & Forecasts, News, #wordpress, #Import 2026-04-16 12:15

Preferred Hotels & Resorts, which claims to be the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, announced its 2015 year-end results.  
Last year, the company marked a major milestone in its 48-year history by generating more than US$1 billion in reservations revenue on behalf of its member hotels worldwide, a 15 percent increase over the previous year.  
In a pivotal move, Preferred Hotels & Resorts executed a comprehensive rebranding in March 2015 that marked the onset of its new consumer-focused strategy, and also welcomed 91 new properties across 35 countries to its global portfolio.