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# Second W Hotel to open in Madrid
- URL: https://hospitality.pro/second-w-hotel-to-open-in-madrid/
- Published: 2016-01-21T06:57:10.000Z
- Updated: 2016-01-21T06:57:10.000Z
- Author: Holedo
- Tags: Hospitality Industry News, Brand Development, Hotel Development, News, Starwood, #wordpress, #Import 2026-04-16 12:15

Starwood will expand its strong presence in Spain with the opening of W Madrid in 2018\. The 141-room hotel will be located on Plaza de Canalejas in the centre of the city?s restaurant and entertainment district and close to major landmarks.  
Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East, said: ?When W Madrid opens its doors in 2018, Spain will become the only country in Europe to boast two W Hotels.?  
W Madrid will be housed in an imposing 19th century building that was previously operated as a hotel. The property conversion involves an international multi-disciplinary team coordinated by Hong Kong based Hospitality Solutions. The building will be re-imagined by Rockwell Group including a full restoration of historical elements combined with a bold, vibrant design.  
W Madrid will complement the beachfront W Barcelona which opened in 2009.  
Felicity Black-Roberts, senior director, acquisitions and development, Starwood Hotels & Resorts, Europe, Africa & Middle East, said: ?The W brand continues to be a key driver of growth for Starwood around the globe.  
?The signing of W Madrid adds yet another inspiring European city to the brand?s portfolio and highlights our continued strategy to grow this brand within the world?s most exciting travel markets.?  
W Hotels now boasts a worldwide portfolio of 46 properties and is on track to reach 75 hotels by 2020.