In China and Russia more and more people are making use of the internet to book their trips instead of going to travel agencies. According to a special evaluation of
Patrick Wassel, Head of Digital Strategy, Faktor 3 AG, a firm specializing in online strategy, at ITB Berlin 2013 brought experts together to discuss the effectiveness of social media as
Travel agents are missing out on a huge share of hotel bookings, according to Matthew Shephard-Lupo, a sales and marketing associate at Ovation Corporate Travel.
It doesn?t have
For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That?s become increasingly challenging in the realm of paid search, where
14 June 2013?- Beijing hotels could improve the quality of their websites by providing more cultural information about the destination, according to Professor Rob Law of the School of Hotel
