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# Wealthy Chinese picking hotels by location, brand awareness and service
- URL: https://hospitality.pro/wealthy-chinese-picking-hotels-by-location-brand/
- Published: 2013-07-10T05:25:31.000Z
- Updated: 2013-07-11T09:09:03.000Z
- Author: H L
- Tags: Hospitality Industry News, News, Surveys, Polls and Research, Tourism News, #wordpress, #Import 2026-04-16 12:15

New data from Hurun Report shows that China?s wealthy primarily choose hotels by location, brand awareness and service.

According to the Hurun Report Chinese Luxury Consumer Survey 2013, Shangri-La Hotels and Resorts is the preferred brand of high net worth Chinese individuals, followed by Hilton Hotels & Resorts, The Peninsula Hotels, Sheraton & Resorts, Grand Hyatt Hotels, The Ritz-Carlton Hotel Co., Park Hyatt, Mandarin Oriental Hotel Group, Four Seasons Hotels and Resorts and Marriott Hotels.

In terms of where they are traveling, the survey found that domestically the most popular destinations for wealthy Chinese are:

1. Sanya
2. Hong Kong
3. Yunnan
4. Tibet
5. Hangzhou
6. Xinjiang
7. Macau
8. Xiamen
9. Sichuan
10. Qingdao

The most popular international destinations for wealthy Chinese are:

1. France
2. U.S.
3. Singapore
4. Switzerland
5. U.K.
6. Italy
7. Australia
8. Dubai, United Arab Emirates
9. Germany
10. Maldives
11. Japan
12. Canada
13. Korea
14. Thailand
15. New Zealand

Huron Report and ILTM data shows that these travelers are primarily booking through domestic travel agencies and local business partners and that China?s wealthy are spending 7.5 days a month traveling, primarily for business while 38% of those survey are dedicating between 10 to 20 days a year for leisure travel.

Click 1 to read more.

###### Source Hotelsmag.com