Accor adds to loyalty perks

AccorHotels launches Elite Experience, a new benefit to the Le Club, AccorHotels? loyalty programme, Le Club AccorHotels, which boasts over 23 million members globally.
With this new initiative, members of the Le Club AccorHotels can use points accumulated from stays at any of the AccorHotels properties, from economy to luxury brands, to take part in entertainment events.
To kick off the launch of the Elite Experience, Le Club AccorHotels offered members a premiere platinum movie at a cinema house followed by a movie-themed dinner party at The Sofitel Jumeirah Beach.
?We want to give our members the opportunity to transform their points into compelling, new and unforgettable experiences,? said David Henry, vice president of sales, marketing & distribution, AccorHotels Middle East.
?Elite Experience is just one extension of the Le Club AccorHotels Loyalty Programme and an example of how we strive to add greater flexibility, recognition and fun to our members’ experiences.?