Accor seals arena naming rights

AccorHotels signs a 10-year naming rights agreement for the Bercy Arena in Paris, one of the world?s five largest concert halls and sports arenas.
The AccorHotels Arena will reopen in mid-October after 18 months of refurbishment.
S?bastien Bazin, chairman and CEO of AccorHotels, said: ?We have forged this partnership with the aim of making The AccorHotels Arena a showcase for French hospitality: welcoming, friendly, and innovative.?
The AccorHotels Arena agreement is in line with the strategy rolled out by AccorHotels which aims to ?become not just a hotel stay expert, but an indispensable travel industry player and the preferred partner for travellers.?
The 23 million cardholders who are members of Le Club AccorHotels will enjoy preferential offers for events hosted at the Arena, for example, presales before the tickets go on sale to the general public, access to exclusive content and dedicated services.