Hospitality Industry News
Can Google Disrupt The Online Travel Industry?
1According to Bloomberg,?Google?(NASDAQ:?GOOG) ? (NASDAQ:?GOOGL) has now licensed Room 77’s hotel booking software. Room 77 is a start-up backed by?Expedia?(NASDAQ:?EXPE) , one of the leading online travel agencies, or OTAs. This is not the first time Google has tried to compete directly with OTAs