Best Western focuses on Premier expansion

1Last month Best Western International, Phoenix, Arizona, appointed Michael Muir as vice president of North American development.

Muir replaces Mark Williams, who left to become director of business development for G6?Hospitality, Carrollton, Texas.

Muir has worked with such brands as IHG?s Holiday Inn?Hotels & Resorts, Hawthorn Suites by Wyndham and Microtel Inn & Suites by Wyndham. HOTELS sat down with Muir at the Hunter Hotel Conference last month to find out more about Muir?s plans to expand Best Western in North America with the extended-stay prototype announced in October.

HOTELS: What is Best Western?s expansion plan for North America?

Michael Muir: The focus is on Premier-tiered properties in major urban markets with conversion opportunities, although overall the pipeline will be primarily new construction. Best Western is a brand that has been around since 1946 and has earned the right to be in those downtown urban markets.

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Source: Nathan Greenhalg (2014). HOTELS Interview: Best Western focuses on Premier expansion, Hotels Mag 1 published Apr 09, 2014. Viewed Apr 14, 2014.