Choice to open first hotel in Athens in summer 2017

Athens, Greece – 18 December 2016
1Choice develops a first property until summer of under the Comfort brand flag in Athens. Four additional properties will be developed on the Greek mainland and islands under the Comfort, Quality and Clarion brands.

This agreement follows several other EMEA market portfolio expansions that Choice has announced in 2016. In April, the company announced it had signed an agreement to deliver approximately 25 hotels and 8,000 rooms in UAE and Saudi Arabia by 2021. Other deals signed include establishing multiple hotels in Belgium and the co-branding of 19 properties in Germany, Austria and Hungary under the Comfort and Quality brands. Choice recently launched its upscale Ascend Hotel Collection brand in the UK and France, with Turkey to follow in 2017.