Conrad launches Stay Inspired globally

Conrad Hotels & Resorts launches?Stay Inspired (1), which it describes as a ?global, brand-wide initiative that marks a cultural shift in hospitality and overhauls the way the brand trains its team members as storytellers of their destinations?.
At each one of its 24 global properties,?Conrad?now offers guests who seek out inspired experiences a ?more customised and curated collection of one-, three- and five-hour experiences? available through?Conrad Concierge?mobile app and at StayInspired.com.
Spearheading the?Stay Inspired?initiative is Nilou Motamed, the brand?s first director of inspiration, who is responsible for ?developing and implementing the?Stay Inspired?vision and what it means for travellers.?
Nilou was previously editor-in-chief of Cond? Nast?s digital food brand,?Epicurious and features director and senior correspondent for?Travel + Leisure.
As director of inspiration, she has visited?Conrad?properties worldwide to create the initial series of?Stay Inspired?experiences.
Catering to the modern traveller?s desire to merge work, life, and pleasure, StayInspired.com?now offers experiences in convenient 1, 3, and 5 hour increments, or what the brand is calling the?Conrad?1/3/5.
Each?Conrad?1/3/5 recommendation ?reflects an inspired view into each destination? covering food, shopping, art and design, culture, family, and adventure.
?Today?s luxury traveller wants to discover destinations where they can be truly inspired. So we are shifting how not only our concierges communicate and connect with our guests, but all of our team members,? said John T.A. Vanderslice, global head,?Conrad?Hotels & Resorts.
?Through our partnership with Nilou, we have trained our team members and empowered them to make thoughtful recommendations within our destinations, stepping away from the standard transactional relationship between a concierge and a guest. We now have become more like storytellers.?
StayInspired.com, accessible via mobile device through the?Conrad Concierge?mobile app, offers guests on any schedule the ability to browse activities in 1, 3, and 5 hour itineraries, or by interests. Using?StayInspired.com, travellers can save and share their?Conrad?1/3/5 itineraries, access custom content in the form of photos, videos, and maps, or book a room and an experience through the hotel?s concierge.
On property, concierges are equipped with tablet devices to guide guests through the itineraries.