Corporate identity revamp for Okura

Japanese hospitality company Hotel Okura Co, Ltd will reorganise its group companies and establish a new corporate entity, Okura Nikko Hotel Management Co, Ltd. The reorganisation is intended to consolidate and strengthen the company?s hotel management business.
Effective October 1, Okura Nikko Hotel Management Co, Ltd will operate three hotel groups: Okura Hotels & Resorts (26 luxury properties in seven countries); Nikko Hotels International (37 luxury properties in eight countries); and Hotel JAL City (11 mid-priced properties in Japan).
The reorganization will merge and replace two of Hotel Okura Co?s subsidiaries ? JAL Hotels Co, Ltd and Orange Marketing Services, Japan Co, Ltd ? under the Okura Nikko Hotel Management Co, Ltd name.
JAL Hotels, which operates Nikko Hotels International and Hotel JAL City, will absorb Orange Marketing Services, the Okura Hotels & Resorts sales and marketing arm. The operation of Okura Hotels & Resorts will be shifted from the Hotel Okura headquarters to the new entity.