Fleck joins Loews as VP

Loews Hotels appoints George Fleck as senior vice president of brands and marketing.
Drawing on more than 20 years of hotel operations, marketing and brand management experience, Fleck oversees the architecture, marketing, management and expansion of the Loews brands including Loews Hotels & Resorts, Loews Regency and the OE Collection.
Fleck was previously Starwood’s vice president of global brand management where he aligned the global strategies of the upper-upscale Le Méridien and Westin brands.
He joined Starwood in 2002 and held various leadership roles in sales and marketing at W brand properties. In 2009, he became director of marketing for Europe based at W Barcelona, providing marketing support and strategic vision for W Hotels openings in Europe, Africa and the Middle East.
A year later, he was appointed senior director, global brand management for W Hotels Worldwide. Fleck also worked in various sales, marketing and operational positions for Hyatt Corporation and Marriott International in the US and Europe.