Holiday Inn Express takes a massive breakfast leap

With a major helping of humour, IHG?announces a ?massive leap in the field of breakfast superiority?.
The group?s Holiday Inn Express brand has hired actor/comedian Rob Riggle as its first ?Creative Director and Breakfast Excellence Honcho?.
In this newly created role, Riggle is responsible for ?delivering comedic genius and driving Express Start?breakfast enthusiasm for the brand? through a variety of programmes and content rolling out over this summer and autumn.
Jennifer Gribble, vice president, Holiday Inn Express?Brand, Americas, says:??Guests have told us that breakfast is one of the most influential factors when choosing where they stay, so the creation of this new position was a no-brainer.
?In this role, Rob?s sole focus is to tell the world about our Express Start breakfast bar experience in the humorous and engaging way guests have come to expect from the Holiday Inn Express brand. His creativity, wit and colossal appetite for pancakes make him the perfect addition to the Holiday Inn Express team.?
Riggle is collaborating with the brand ?to contribute big ideas? around when, where and how travellers experience the Holiday Inn Express brand?s breakfast, which will be introduced in the coming months.