Holiday Inn hits the road

Holiday Inn?announces a collaboration with web and mobile travel platform?Roadtrippers.

The brand?s??Journey to Extraordinary??campaign, launched last year, continues this summer with a focus on ?celebrating the joy of travel and the shared experiences travellers have while on the road?.

The link with Roadtrippers is designed to make it easier and more enjoyable for travellers to plan, chronicle and share their travel experiences.

Heather Balsley, senior vice president, Americas brand management, IHG says:??When we launched the?Journey to Extraordinary?campaign in 2014, guests told us that they had their own stories of incredible journeys and experiences at Holiday Inn hotels that they wanted to tell.

?We heard them and through this relationship with Roadtrippers, we want to celebrate each and every one of those journeys. This programme is the perfect opportunity to connect with our guests who are passionate storytellers through an exciting platform like Roadtrippers, which appeals to travellers eager to share their stories.?