ITB Berlin 2014 : Business Volume Sets New Records at 6.5 billion euro
1This year?s ITB Berlin sent out very positive signals for the international travel industry. With the global economy expected to recover in the years to come the world?s travel industry has begun 2014 confident of good tourism business.
Following a recent period of relatively sluggish growth, particularly in many recession-hit countries, the global travel industry is once again on course for rapid growth. In Germany consumers have ensured that the mood in the travel industry is positive.
Backed by a stable employment market, good wage agreements and positive forecasts for economic growth,?German citizens aim to spend more money on their holidays than in previous years.
This year?s?ITB Berlin reported a four per cent rise in trade visitors?and an increase in business volume, which Messe Berlin estimates reached 6.5 billion euros. The focus of the world?s leading travel trade fair was on mobile bookings and on sustainable practices in tourism.
Dr. Christian G?ke, CEO of Messe Berlin: i[b[“Never before was there such an emphasis on innovation as at this year?s ITB Berlin. The mood among exhibitors and visitors at this year?s show was one of euphoria, which over the last five days could be felt everywhere on the Berlin Exhibition Grounds.
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