Markus Binkert (EHL 1995) appointed new CCO of SWISS
Markus Binkert (41), currently Head of Sales & Marketing Switzerland, Germany & Austria, has been appointed Chief Commercial Officer of SWISS airlines, starting his new duties on 1 May.
?In appointing Markus Binkert we are underlining once again the sizeable management and specialist potential within our own ranks,? comments CEO Harry Hohmeister. ?Through the various executive positions he has held, Markus has already been instrumental in the development of our Commercial Division and its focuses and activities over the past few years.?
Markus Binkert joined SWISS in 2005. After initially serving as Head of Global Key Account & Business Sales Switzerland, he moved in 2008 to head up the Product & Services department, where his achievements included introducing the new SWISS long-haul cabin product. Two years later he was appointed Head of Marketing, in which capacity he was a driving force behind the recent sharpening of the SWISS brand profile. He moved to his present position as Head of Sales & Marketing Switzerland, Germany & Austria at the beginning of this year.
The Ecole h?teli?re de Lausanne congratulates Markus Binkert for his promotion and wishes him every success in his new endeavour.