Marriott Rewards kicks off kids programme

Marriott Rewards launches MAX!, described as an ?exclusive kids programme which aims to enrich the travel experiences of children through holistic activities that inspire and nurture?.
The programme will be available to members staying at participating Marriott International properties throughout Asia Pacific region from December 21.
Created for children aged from five to 12, MAX! is founded on four activity pillars:
Be Active?offers action-packed sessions, ranging from pool activities to dance lessons;
Stay Curious?encourages intellectual curiosity with activities such as cooking and arts-and-crafts;
Go Explore?will appeal to children?s sense of adventure; and
Just Relax?offers more tranquil pursuits.
Specific activities will be curated by each property, ?making the experience authentic to the location and culture?.
?By introducing MAX!, Marriott Rewards aims to exceed the high expectations parents have when they choose a hotel for their family vacation,? said Anka Twum-Baah, vice president, customer loyalty and content, Asia Pacific at Marriott International.
?Providing children with enriching experiences has a positive effect on their lives. We are launching MAX! with the aim of inspiring children to enjoy a range of memorable experiences that they can share with their family and friends.?
Marriott Rewards said it created MAX! in response to the changing nature of family travel in Asia for its most loyal guests, including the rise of multigenerational travel and parents? desires to provide their children with learning experiences even when on vacation.