Mexico with record-breaking 35 million international tourists in 2016

Mexico City – 3 March 2017 –
Mexico registered a record-breaking 35 million international visitors traveled to Mexico in 2016, representing a growth of 9 percent compared to 2015. This growth is more than twice the global industry average, most recently reported at 3.9 percent by the World Tourism Organization (UNWTO) in January 2017. Additionally, tourism spending by international visitors grew even faster, at 10.4 percent, highlighting the strength of Mexico’s appeal to luxury travelers, interest in multi-destination visits, and demand for Mexico’s gastronomy, artisanal goods and shopping offering.

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True to the famous Mexican adage, ‘mi casa es tu casa’ (my home is your home), travelers from all over the world have recognized Mexico as being one of the most welcoming and friendliest places to visit in 2016. In fact, the Mexico Tourism Board’s internal consumer tracking studies showed more than 94 percent of visitors reported an experience that “exceeded their expectations” and 86 percent say they would “like to come back again” in the next six months– some of the highest scores in the industry.

Tourists arriving by air grew at an even faster rate of 10.7 percent, propelled by continued expansion in connectivity. This includes service from new international markets to multiple Mexico destinations, expanded frequency on existing routes, and upgraded aircrafts featuring additional seats along with improved passenger experiences.The Mexico Tourism Board’s recently announced 2017 tourism development strategy included a focus on developing expanded products and personalized marketing campaigns focusing on areas such as luxury, weddings and romance, diving, biodiversity and nature, culture, gastronomy, high-profile events, sports and adventure, as well as programs for audience segments such as millennials, LGBTQ and retirees.