New York on the radar as Peabody Hotels looks national

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The owner and operator of the?The Peabody?hotel in Memphis is looking to take its brand?ducks and all?national and a New York City location is on the company?s radar.

?We would love to be in New York?anybody would love to be in New York?and I think it?s a realistic possibility,??Douglas Browne, president of the newly established?Peabody Hotels & Resorts, told?Commercial Observer.

The March of the Peabody Ducks at the hotel?s original Memphis location.

Rather than developing a new hotel or acquiring an existing property, Peabody is looking to partner with a hotel owner. A number of historic hotels in New York fit the company?s criteria for a potential partnership, according to Mr. Browne.

?We?re not for everybody, we?re for that unique hotel that maybe is missing a bit of brand awareness or experiencing a bit of identity loss,? Mr. Browne noted. ?By bringing the Peabody and our culture, we think we could add extra oomph to a unique brand.?

The Peabody brand is perhaps best known for the Peabody Ducks, a twice daily red carpet march of Mallard ducks to the hotel?s unique lobby fountain. ?Previously, Peabody operated hotels in Little Rock and Orlando, though both properties were sold last year.

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Source Commercial Observer, http://commercialobserver.com/2014/02/new-york-on-the-radar-as-peabody-hotels-looks-national/

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