Next NewGen hotel opened - Aloft Austin

Austin, Texas – 11 January 2017
Marriott’s NewGen hotel concept Aloft is succeeding – the second of it’s kind has been opened in Austin, Texas. Owned by Pure Lodging Hospitality and managed by Lodgic Hospitality, Aloft Austin Northwest features 130 spacious loft-style rooms, 1,000 square feet of flexible meeting space and live music at W XYZ Bar.

Known as the “Live Music Capital of the World,” Austin offers an impressive array of live jazz, blues, rock and roll and country music performances and Aloft adds to this with their dynamic live music programming called Live At Aloft Hotels, the signature ongoing music series with live, intimate, acoustic performances and backstage moments by some of the hottest emerging artists at Aloft’s W XYZ Bar. The hotel is also close to numerous high-tech companies including Dell, Apple, Facebook, Google, IBM and Oracle and 25 miles from Austin-Bergstrom International Airport (AUS).

Aloft Austin Northwest features SPG Keyless — the industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. Additional amenities include a Splash indoor pool, a Re:charge fitness center; Re:fuel by Aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand’s signature W XYZ bar as part of the signature Live At Aloft Hotels music series.