Park Inn refreshes website

Park Inn by Radisson launches its newly refreshed website, 1, which has been enhanced and improved to make guests’ bookings and enquiries “easier, brighter and more enjoyable”.

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Rezidor Hotel Group executive vice president & chief commercial officer Eric De Neef says: ”Park Inn has always been a bright, colourful and innovative brand and these upgrades to our website allow us to demonstrate that.

“They are not only colourful, vibrant and enjoyable to use, they are also efficient and consistent and will offer our guests greater flexibility and clarity – and give them more of the information they want.

“It has taken a lot of hard work to achieve such a brilliant outcome and we’re delighted with the end result. Our thanks go to every member of the team who dedicated so much of their time, effort and talent.”

The refreshed site is fully responsive, which means it can flex to suit different mediums; it contains a new, easy-to-use booking bar; it is wider, so images fill the full width of the site; and it follows a new scrolling design, so it helps to carry users on a journey.

It has also had all Flash elements removed so it is supported by all internet browsers, and is now integrated with social media, such as instagram and tripadvisor, to make it easier to share. It is also now linked to the Park Inn blog.

This is a refreshed site, which means as many improvements as possible have been made to the front end without too much changing on the back-end architecture. That means that enhancements and improvements will continue to be made as users experience the new site.