Preferred Hotels marks milestones

Preferred Hotels & Resorts, which claims to be the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, announced its 2015 year-end results.
Last year, the company marked a major milestone in its 48-year history by generating more than US$1 billion in reservations revenue on behalf of its member hotels worldwide, a 15 percent increase over the previous year.
In a pivotal move, Preferred Hotels & Resorts executed a comprehensive rebranding in March 2015 that marked the onset of its new consumer-focused strategy, and also welcomed 91 new properties across 35 countries to its global portfolio.