Radisson displays RED credentials

Radisson RED Brussels – the brand’s first property – welcomed 100 potential investors, owners and advisors from all over Europe, the Middle East & Africa to experience the brand.

1 Radisson RED Brussels – Lobby

Elie Younes, executive vice president and chief development officer of The Rezidor Hotel Group, said: “It was a thrill to showcase the first global Radisson RED to our owners, investors and partners.

“We have not only received great feedback from our guests but also from our owners and development partners. Our approach is to respond to the evolving needs of the consumers and also to fine tune the brand to the feedback of real estate developers and industry specialists.”

The company describes Radisson RED as “about staying true to your DNA” adding it is “a personal experience, without obligations, embodying a brand new definition of personalisation. Gone are stuffy hotels and rigid rules.”

It says its “unique model means the guest is in control. From keyless entry, to requesting extra pillows. Use the app to get what you need and what you want.”