Ritz-Carlton named favourite luxury brand

A study of luxury hotel brands by London-based consultancy Luxury Branding names Ritz-Carlton as the world?s most popular luxury hotel brand.
The independent analysis of 2.25 million online consumer-generated reviews on TripAdvisor, ranked global luxury hotel brands for both consumer sentiment and consistency across the hotel portfolios.
?We are honoured to receive this distinction atop an elite group of companies that focus on customer service excellence? said Ritz-Carlton?s president and chief operations officer Herve Humler.
?We are a customer-centric organisation which has been built on the feedback our guests afford us. We appreciate the external recognition of our efforts and the continued support of The Ritz-Carlton from global travellers.?
Luxury Branding founder Piers Schmidt said: ?The pole position for The?Ritz-Carlton?is testament to a truly remarkable level of consistency and proof positive of a deeply entrenched commitment to delighting guests wherever they operate.
?In the opinion of the paying guest, The Ritz-Carlton is without doubt the gold standard.
?This resounding win, by a sizeable margin, is all the more significant because the jewel in Marriott International?s crown is one of the largest luxury operators in this study.?
This recognition comes just two months after The Ritz-Carlton was named the top luxury brand for guest satisfaction in the J. D. Power 2015 North America Hotel Guest Satisfaction Index Study. The hotel company topped its own highest rating from 2013 by an additional 11 points, bringing total points in 2015 to 892 out of a possible 1,000.