Staybridge unveils Urban Guest Room Design

InterContinental Hotels Group announces the?Staybridge Suites brand?s Urban Guest Room Design created specifically for future hotel developments in urban markets.
The company says the new design addresses its owners? need to maximise land use more efficiently in urban locations where the hotel footprint is generally smaller compared to suburban properties.
The Urban Guest Room Design was developed for both studios and one-bedroom suites and delivers on the ?authentic Staybridge Suites brand experience offering guests comfortable and spacious apartment style accommodations, plenty of storage and fully equipped kitchens.?
To maximise the space within the suites, all of the elements included in the new Urban Guest Room Design have multiple uses. In both room types, there is a separate work and dining area ? something that is very important to the Staybridge Suites brand?s guests who often stay for weeks or even months at a time.
The desk is mobile, so it can be moved throughout the suite based on guests? preference. The standard desk hutch was removed in order to take full advantage of the space and replaced with a built-in cubby and shelves that is mounted to the wall making it easier for guests to unpack and have the space to work and relax.
Heather Balsley, IHG?s senior vice president, Americas brand management, said: ?Historically, extended stay hotels catered to travellers staying for weeks or months at a time, often in suburban locations.
?In recent years, we have seen the demand for extended stay accommodations in city-centre locations grow rapidly. Therefore, we created the Staybridge Suites brand?s Urban Guest Room Design as a way to bring the brand to life with a smaller footprint for owners looking to develop in these urban markets which often have a much higher barrier to entry.?