Hospitality Industry News
Personalise or die: The future of the travel industry hangs on its ability to harness data to create personal experiences
Hong Kong – 6 April 2017 – A new report by SapientRazorfish, part of the Publicis.Sapient platform, has highlighted the APAC travel industry’s need to embrace personalisation and improve loyalty. According to the report, titled Asia’s Evolving Online Travel Market, travel industry leaders agree data is the power seat