The "Air France Experience" receives Strategy award
On the occasion of the inauguration of the regional base in Toulouse in June, Air France launched a unique experience in the Pink City to win air tickets and other gifts. For a week, the people of the Midi-Pyr?n?es region were invited to go to a place kept secret at first and then revealed on the Air France Facebook page. Once there, participants were able to discover the destinations served by Air France from Toulouse in an original way. Sitting in the street on sun loungers, a wireless headset on their head, these passengers experienced a virtual flight simulation over the new destinations.
This operation was a double success: firstly virtual, creating a buzz on the social networks, then real, by offering a fun and much appreciated experience. Two hundred people took part in the event, which was attended by tens of thousands of spectators.
Relive the "Air France Experience" here: http://youtu.be/TyPCFiNXESU.
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