The Annual Survey of Lodging Investment Trends and Challenges

1(Denver, CO) For well over a decade, the members of the hotel industry?s preeminent think tank, ?LIIC ? The Lodging Industry Investment Council?, are annually surveyed to develop a list of the major hotel investment opportunities and challenges for the coming year. This exhaustive survey results in the LIIC Top Ten; a highly regarded profile of investment sentiment and attitudes for the lodging industry for the forthcoming 12 months.

Altogether, the members of LIIC represent direct acquisition and disposition control of well over $40 billion of lodging real estate with 57% of LIIC members having successfully purchased a hotel in the last 12 months and an additional 13% having made offers but not closing (so 70% are highly active in the current hotel real estate transaction world just as buyers).

The hospitality industry?s most influential investors, lenders, corporate real estate executives, REIT?s, public hotel companies, brokers and significant lodging equity sources are represented on the council. LIIC serves as the leading industry think tank servicing the lodging business (www.liic.org).

Mike Cahill, LIIC co-chairman, produced this year?s survey (www.mikecahill.com). Mr. Cahill is CEO and Founder of HREC ? Hospitality Real Estate Counselors, a leading international hotel and casino advisory and brokerage firm (14 offices nationwide) specializing in lodging property sales, debt financing, consulting, appraisals and litigation support (www.hrec.com). Michael Torres, an Associate Analyst in HREC?s Denver office, assisted throughout the process.

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