Tourism Ireland unveils new strategy to boost business from Germany and France
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A new three-year plan, ?Germany and France – A Strategy for Growth?, sets out challenging and ambitious targets which will see the number of German and French visitors to the island of Ireland grow to 1.1 million by 2016.
This will?deliver?revenue of ?602m?for the economies north and south.
2013 was a record year for visitor numbers to Ireland from Germany and France, the third and fourth-largest tourist-generating markets.
“We can’t take this performance for granted; we need to adapt and respond to new opportunities to ensure that success continues”, Niall Gibbons, CEO of Tourism Ireland said.
The new strategy aims to build on last year’s success and drive accelerated growth from both markets over the coming three years.
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Source: Tourism Ireland unveils new strategy to boost business from Germany and France, RTE News 1 published Apr 01, 2014. Viewed Apr 02, 2014.