World Travel Market 2014 launches wellness tourism programme
1World Travel Market 2014, the leading global event for the travel industry, is launching its first comprehensive programme to support the fast-growing Wellness Tourism sector.
The Wellness Tourism sector is growing at a phenomenal pace of 9% annually, compared to the travel and tourism industry?s 6%.
The WTM Wellness Tourism programme, organised by Spafinder Wellness 365 ? the world?s largest media, marketing and gift company for the wellness industry ? and in association with the Global Wellness Tourism Congress, takes place across three days of World Travel Market 2014 ? Tuesday 4 to Thursday 6 November – with some of the leading executives and experts from the sector sharing their experience and insights.
The first session on Tuesday 4 November will explore what Wellness Tourism is and why it is growing faster than the wider travel and tourism industry.? The session will include findings form the latest research in the sector.
The second session on Wednesday 5 November looks to define both Medical Tourism and Wellness Tourism, which are often confused. It will look at the opportunities in both sectors and how they can work together.
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