World’s first Rezidor RED opens in Brussels

Rezidor opens its first Radisson RED hotel in Brussels.
Radisson RED is described as “a new hotel philosophy and lifestyle brand that reflects the ageless millennial mindset.
“Inspired by art, music and fashion, this brand is driven by bold design and breaks the traditional hotel model.
“Radisson RED recognises that today’s guests seek a DIY, customisable experience driven by technology.”
The hotel is operated by The Rezidor Hotel Group, which is headquartered in Brussels and the brand has 14 additional hotels under development worldwide.
“It boasts a forward-thinking design and offers a new guest experience fuelled by personal interaction and personal choice. It is a true recognition of the increasingly important role that technology plays in facilitating the best of everyday life – home or away,” said Wolfgang M. Neumann, president & CEO of The Rezidor Hotel Group.