Accor hotels on personalization

Paris, France – 15 November 2016
1Hotel DNA platform Travelsify will enable a new way for AccorHotels.com to inspire, search and personalize according to local and cultural experiences. Travelsify, the Hotel DNA content platform for booking personalization, today announced that AccorHotels, a world-leading travel and lifestyle group, is trusting Travelsify hotel experience defining metadata to power its next-generation search and personalization services.

This collaboration marks the first step for Travelsify in working with global hotel booking platforms that need to shift from rigid hotel-amenity-checkbox-search to trustworthy, user-relevant and differentiating information, so travelers can easily and quickly find the hotel experience they want.

Travelsify is a data-driven startup that has generated Hotel DNA attributes reflecting the guest experience and cultural perceptions in hotels worldwide by analyzing more than 100 million natural language traveler and expert reviews.

Every hotel is characterized by a unique weighted sequence out of 30 experience attributes that matter to travelers: cosy, spacious, stylish, bright, gourmet, views, vintage, classic, zen, nightlife, luxury, design, etc. To reflect the cultural variances in hotel perception, Travelsify has created the Geo-targeted Hotel DNA per country for more precise and trustworthy data.