Choice guests guaranteed access to lowest rates

All visitors to Choicehotels.com or the Choice mobile app now have access to discounted rates that it says cannot be found anywhere else on the internet.

Both existing and new members of Choice Privileges, the guest-loyalty programme for Choice Hotels International, can access exclusive room rates that are up to a 7 percent discount off the best available rate by booking directly on ChoiceHotels.com or the Choice mobile app.

Choicehotels.com says it continues to stand behind its pricing – if a guest finds a lower price elsewhere online, the company will match the price and give the guest a US$50 Visa gift card.

“Too often, consumers feel the need to scour the internet for the best hotel price. We want our members to have confidence that when they book their rooms directly with Choice Hotels they have exclusive access to the best prices, the best service and the best rewards,” says Robert McDowell, chief commercial officer at Choice Hotels International.

The Choice Privileges Member Rate is the latest in a series of enhancements to Choice’s guest rewards programme, designed to bring greater and faster value to its ever growing 27 million Choice Privileges members.