Huge shift to direct booking

Google will change the hospitality industry. While winning the war against imposed rate parity, hotels in Europe see a huge shift to direct booking, Rich Tuckwell, head of sales and marketing at Avvio, stated.

Not only major hotel chains are looking more and more to direct bookings. ‘Hoteliers have to think about how to convert direct, how we use search engine optimization, how do we work with social media,” he said in a video statement to HOTELIER TV. This things help to pernalization and to interact with the guest.