Marriott partners with Expedia to pimp-up direct bookings

Seattle – 6 September 2016
1Expedia started a new partnership with Marriott to power Marriott’s own dynamic packaging platform “Vacations by Marriott” on Marriott.com in the United States. Expedia fosters a test and learn environment that allows the company to leverage its world class technology to identify and test new products that meet partner business goals, while also adapting to changes in the marketplace.

A strategic initiative that has been in development for months, Marriott has, as of September 1st, integrated Expedia’s best-in-class dynamic packaging technology into the Vacations by Marriott Hotel & Flight Packages product with its world-class selection of air inventory, tours, attractions and ground transportation options accessible on Marriott.com. Travelers accessing Marriott.com to book a hotel can now also combine their accommodations with a flight booking from the more than 475 Expedia airline partners. Package bookings typically have twice the length of stay, twice the booking window, and half the cancellation rate of a standalone hotel-only booking, making them an attractive source of incremental demand for owners.