Outrigger launches Chinese website

Outrigger Resorts recently launched a Chinese-language website to serve as a tailored resource for selected properties. The site, outriggerresorts.cn, is written in Mandarin and is designed to further increase Outrigger?s engagement with Chinese-speaking customers.

Outrigger also continues to grow its Chinese presence online by utilizing WeChat and Sina Weibo. WeChat is a text and voice message communication service, developed by media giant Tencent in China ? boasting more than 600 million users worldwide. It is similar to WhatsApp, in that users can communicate with each other rapidly via text, voice, video or picture messages.

Sina Weibo is the Chinese equivalent of Twitter and is a popular social media platform for sharing news stories, pictures, promotions, video footage with subtitles and competitions.

These new online channels are being operated by Outrigger?s Beijing-based team. Content features detailed hotel information, including room types, dining and entertainment options, beach activities, MICE services, local culture and music offerings, as well as the latest Outrigger news. ?China is one of the most important source markets for tourism in Hawaii, Asia Pacific and our Indian Ocean locations,? says Sean Dee, Outrigger?s chief marketing officer.